- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
How Often Should You Change an Advertising Message? (Way Less Than You Think)
Established brands are entrenched. If you release a brilliant but new message every year, a competitor can pass you with a less-than-brilliant, but consistent message. While their advertising message keeps climbing, you are back at ground zero.
Do Your Marketing Messages Target the Right Personas?
Targeted marketing makes the difference between a message that hits home and one lost in the cacophony of noise on the interwebs. But to whom do you target your messages?
Graffiti Billboards Blast Powerful Public Service Message
Soulful Creative took over three iconic billboards at Old Street junction, using graffiti art to create a powerful message based around the phrase Tom, Dick and Harry to call attention to suicide among young men in the UK.
The PUMA Dance Dictionary: Compose Messages Using Moves
PUMA is teaching teens to read the body language. The brand has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver a variety of common phrases through dance moves. The promotion supports the launch of the PUMA Sync fragrances for him and her.