The founders of Dollar Shave Club, Warby Parker and other billion-dollar companies exploited giant rivals' weaknesses -- and really listened to their customers.
Virtually every large city, notable landscape feature, creature and weather pattern of North America -- as well as myriad other words, concepts and images -- has been snapped up and trademarked as the name of either a brewery or a beer. For newcomers to the increasingly crowded industry of more than 3,000 breweries, finding names for beers, or even themselves, is increasingly hard to do without risking a legal fight.
Consumers demand instant support these days. They don't want to wait on hold; instead, they look for help on your website or turn to social media. Here are seven tips to ensure that you're serving these clients when they're looking for help online.
Trust is a priceless human condition that takes years to build but can be shattered in an instant. As a business owner, your ability to earn the trust of your customers is the secret ingredient to forging deep, long-lasting relationships. If you do it right, you'll build a loyal client base, but as with anything worth having, building trust takes time -- specifically, two years.
Patagonia is using its products, company values and transparency as primary marketing tools and sources of engaging stories. It's all part of the plan to transcend the notion of being a brand and become more of a movement.