14 articles containing "branding"

Marketing strategy

5 Things U2 Totally Gets About Branding

Scoff at their Apple stunt all you want, but remember: There's a reason Jimmy Iovine has Bono on speed dial.

Food and beverage

Creative design

Milk Branding Makes the Most of Negative Space

This utterly brilliant branding exercise uses bold color and clever details to really pop.

Travel and tourism

Creative design

Airbnb Announces Complete Rebranding With a "Symbol of Belonging"

The new mark, created by DesignStudio, represents Airbnb's departure from tech brand to consumer brand.

Marketing strategy

How Branding is Making a Big Comeback

Once relegated to a spot in the corner of a page, identity design is now looming large in the world of creative innovation.

Internet marketing

The Top Five Threats to Online Branding

Businesses that operate online need to be vigilant with the first wave of new generic top-level domain names (gTLDs) becoming available to the public for purchase over the coming year, as there will be a sharp increase in the amount of threats brands will face.