4 Steps to Knowing What Your Customers Want Better Than They Do
Consumers demand instant support these days. They don't want to wait on hold; instead, they look for help on your website or turn to social media. Here are seven tips to ensure that you're serving these clients when they're looking for help online.
Follow this advice to achieve digital success for your new enterprise.
Here are the tools and techniques that will allow you to scope out the competition. You can even use these tips to analyze your own site - and you might discover some things that you didn't know.
An analysis of 1 billion global mentions of 200,000 companies across social networks found 75.5 percent of all interactions to be run-of-the-mill, such as questions about products and requests for customer service. Of the remaining mentions, 17.6 percent were clearly positive; only 5.8 were clearly negative.
You have a website, you have a blog, you use Facebook, Twitter, LinkedIn, Pinterest, Instagram, WhatsApp, FourSquare, Klout and so on. How much time and resources do you allocate to maintaining all those platforms? Why are we sending our communities on social media treasure hunts to find the latest information we are sharing. Isn't it time to do things better, more effectively and consolidate it all into a single place?